Content Manager

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.

The Content Manager will plan and execute the brand’s content strategy throughout its various online and offline touchpoints, acting as a liaison with publishers, agencies and third parties and supporting all relevant communications of the local and international marketing teams.

This role is focused on a range of content-driven activities, with specific emphasis on optimizing the customer’s journey and its alignment across our communication channels, as well as ensuring the successful localization and contributing to the successful fulfillment of all content-related requirements throughout the organization.

Responsabilities:
Plan and deliver the editorial calendar on a monthly basis to ensure on-time content delivery;
Utilize all applicable content formats to share a unique content experience to members and partners;
Provide writing, editing and proofreading support for ad hoc copy requests, for example new offers or products, campaigns, newsletters and projects;
Contact external partners (journalists, bloggers, influencers, etc.) with content distribution requests;
Establish and develop good relationships with external partners;
Monitor and report on published content;
Work with local and International Marketing and Product teams;
Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation;
Data/info mining for rich/interactive content creation (stats/infographics, videos, trivia);
Monitor competition;
Act proactively on new ideas on content formats and distribution.